This project was based on creating daily videos featuring Andrew Tate and Tristan Tate for the Instagram account Unfazed Real G. The main goal was consistency, 3 videos every day, including weekends.

Each video had to be short (under one minute) and built around a strong hook. The hook’s purpose was to grab attention immediately, something intriguing or relatable, like money, lifestyle, or relationships. It couldn’t be random or meaningless; it needed to spark real interest.

The videos combined engaging hooks, fitting music, and overlays of Andrew and Tristan. Stock footage was avoided to keep everything authentic and original. The approach was to keep improving video by video, always checking what worked and what didn’t.

THERE WERE TWO MAIN STYLES:

-Value-based videos: For example, clips of Andrew and Tristan on a podcast sharing advice about making money outside the 9-to-5.

-Entertainment videos: Lighter moments, like them joking or traveling, aimed purely at keeping viewers engaged.

The overall objective was clear: Create content that people watch, share, and interact with. Going viral was the primary target, since virality leads to growth in followers. Once the account reached around 2,000 followers, it could begin generating sales for Andrew’s platform, The Real World.

The strategy was simple: Consistent, engaging, authentic videos that delivered either value or entertainment, while avoiding controversial or divisive topics.