Posturas De Verano was a campaign idea developed for a clinic, designed to connect with people as vacation season approached.

The main insight was simple: In summer, people take photos everywhere, on the beach, at the pool, in hotels, or on a boat. But during the rest of the year, in daily life at work, university, or home, many people neglect their posture. Poor posture often leads to slouching or leaning, which not only affects health but can also ruin how someone looks in their summer photos.

The video aimed to make people aware of this connection.

It showed different individuals in typical summer poses: First with a bent back or slouched shoulders, then corrected with proper posture. Each example was explained briefly to highlight the issue and its impact. The goal was to show that taking care of your back isn’t just about comfort, it also makes a big difference in how confident and attractive you look in photos.

At the end, the message was clear: Posture matters beyond vanity. Looking good in vacation pictures is just the hook, but the deeper point is that protecting your back has long-term benefits. The video closed by reinforcing that the clinic could help with this, thanks to the expertise of one of the best chiropractors in Colombia.

This strategy combined awareness, health education, and a touch of summer lifestyle, making the message both relatable and memorable.